How to Make Money on TikTok?

The TikTok social network has seen enormous audience growth. It was created in 2017, and by early 2024, it has over a billion users worldwide, with the number constantly increasing. TikTok is an entertainment platform that allows its users to make money. We looked into how to make money on TikTok and how much does TikTok pay through various monetization options available to users.

Monetization on TikTok: Ads Integrated into Videos

This earning method is suitable for users who already have more than 10,000 followers. They can receive a significant income, motivating them to continue integrating ads from companies or individuals into their videos. If you’re wondering how to make money on TikTok, this method involves sharing information about a brand, blogger, or singer on your page in various formats, based on the cooperation agreements. As for how much does TikTok pay for these ads, it can vary significantly depending on the deal and the size of the audience.

• Mention the brand name or the name of the blogger or singer in their video;
• Leave a link to the advertised blogger’s or singer’s account or the brand’s website under the video.

To make money on TikTo from brand, singer, and blogger ads, you need to connect to the Creator Marketplace in your profile settings. It displays the account’s statistics. Brands and bloggers can analyze a TikTok user’s statistics and offer cooperation, specifying the rate for an advertising link in the video. Content creators cannot choose brands for cooperation in the Creator Marketplace.

Integrated video ads help bloggers, singers, or brands grow their audience, and connected monetization on TikTok allows content creators to earn money. Earnings from such ads directly depend on the number of followers. The price for one mention of a brand, blogger, or singer starts at 500 UAH for users with more than 10,000 followers. The more popular the advertised niche and the larger the user’s audience, the higher their earnings.

Monetization on TikTok does not set strict requirements regarding the number of ad links in videos. However, if there are too many and the ads become intrusive, the account’s audience may start unsubscribing, which is detrimental. The more active followers an account has, the more you can earn from brand and blogger ads. 

TikTok ad specialists recommend making 6-10 ad links in videos per month.

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Watch the suggested YouTube video to see how much does TikTok pay for videos with brand links and direct advertising of products and services on our portal.

Monetization on TikTok: Direct Advertising of Services and Products

A brand can order direct advertising of its product or service. If you’re wondering how to make money on TikTok, this involves the account owner creating an ad video following the client’s technical assignment. This could be a product review video or a testimonial about its convenience and advantages.

Brands typically pay between $100 and $200 for one ad video. The price depends on the account’s statistics and the number of active followers. The higher these metrics, the more expensive the ad. Additionally, if you’re curious about how much does TikTok pay, the platform pays between $0.02 and $0.04 per 1,000 video views.

Specialists advise against filling the entire feed with ad videos. The optimal number is 5-10 direct product and service ads per month. Understanding how to make money on TikTok effectively involves balancing content to keep your audience engaged while maximizing your earnings.

Monetization on TikTok: Live Streams

Livestreams are live broadcasts during which you can advertise specific products, goods, or services. If you’re wondering how to make money on TikTok, accounts with more than 1,000 followers can access the streaming feature and start earning. TikTok allows you to advertise products during live broadcasts in two ways:

1. Demonstrating the product during the stream. The account owner shows the product, provides a detailed description, demonstrates how it works, and how to use it, highlighting its advantages. Owners of accounts with more than 1,000 active followers are typically paid 1,000 UAH for advertising a product in a live broadcast. The larger the account’s audience and better the statistics, the more brands are willing to pay for advertising their products. This method is a clear example of how to make money on TikTok.
2. Earning on coins. Throughout the live broadcast, users donate and give the account owner virtual gifts for interesting information – this is similar to “tips.” The more interesting the broadcast, the more tips the audience leaves. Tips turn into diamonds and accumulate in the LIVE Gifts balance. The account owner can convert diamonds into real money and withdraw them to their payment account. If you’re curious about how much does TikTok pay, the cost of 200 diamonds is $1. Additionally, TikTok awards diamonds for the most popular broadcasts.

Also read our article – How to Draw Up a Business Plan? 12 Tips for Business Planning.

Advertising products during streams is more challenging as you need to keep users’ attention until the end of the broadcast.

To earn more coins during live broadcasts, you should:

• Conduct tours of interesting places and provide useful tips (what to see, how to get there, where to eat, etc.);
• Do thematic reports during which you hold contests;
• Perform simple tasks for donations, such as saying a tongue twister for a certain number of coins;
• Answer users’ questions and share life hacks with them.

It is essential to continually analyze your audience to find a livestream format that interests them the most.

Conclusion

Monetization on TikTok allows users to earn money without limits through direct advertising of various brands’ products and services, which is an advantage of the social network. If you’re wondering how to make money on TikTok, you can also earn by including ad links to brands, bloggers, or singers in your videos. Users with more than 1,000 followers have access to the livestream feature, where they can advertise products and services of various brands. As for how much does TikTok pay, it varies based on the account’s popularity and the number of active followers. The more followers an account has and the more popular its owner, the more favorable advertising deals they can make with brands. Popular TikTok users attract bloggers and singers who want to grow their audience through ad links.

FAQs About How to Make Money on TikTok