A copywriter is a specialist in writing unique texts that can serve various purposes: advertising, presentation, informational, and more. Copywriters engage in copywriting, rewriting, and SEO copywriting. They can work in-house for a company, at copywriting agencies, or as freelancers.
Earlier we wrote – What Does a Web Designer Do? What Skills Are Needed?
What Does a Copywriter Write? Rewriting, Copywriting, and SEO Copywriting
A copywriter, depending on the client’s needs, can perform the following:
Rewriting
Unique texts written based on existing materials (sources) found online. The copywriter selects 2-4 sources on the required topic and writes their text based on them. Rewriting is ordered to update outdated texts on a company’s website and blog, write several posts based on website content for social media, etc. The main task of rewriting is to prepare unique, meaningful, and interesting content for the target audience specified by the client. To achieve this, the copywriter performs the following tasks:
- Searches for quality sources and additional information;
- Develops a text structure that is convenient for reading;
- Writes the text in their own words based on the sources;
- Edits the written text.
A quality rewrite can be more popular than the original sources. This is facilitated by a well-thought-out structure, good presentation of material, and the copywriter’s writing style.
Copywriting
Original text with no analogs on the Internet. Writing it requires deep marketing knowledge. Copywriting is ordered to create:
- Content for websites, landing pages, online stores, etc.;
- Presentations;
- Advertising posts, etc.;
- Email newsletters.
To write a quality original text, the copywriter:
- Thoroughly studies the topic;
- Researches the target audience’s pains – the reasons that compel them to buy products and services;
- Plans the structure;
- Writes an engaging text that transforms product or service features into benefits that address the target audience’s pains;
- Edits.
Writing an original article is more complex than rewriting, but it is also several times more expensive.
SEO Copywriting
Specially optimized texts for specific website pages that achieve the following goals:
- Promote the page to the top of search engine results;
- Bring consumers to the site without using advertising or other paid methods;
- Stimulate sales – a portion of the attracted consumers will buy products or order services, thereby increasing the company’s profit.
To write an SEO text about a specific product, the copywriter needs to:
- Select key phrases that people use to search for this product online;
- Develop the structure and plan the headings and subheadings;
- Write a text that organically incorporates all the selected key phrases;
- Conduct a semantic analysis – evaluate the text’s quality indicators.
An SEO text is placed on a website page and attracts potential clients for years without additional cost, unlike advertisements that require constant payment. Therefore, website owners are willing to pay a high price for SEO content.
Who is a Copywriting? – Watch the Video
Watch the suggested YouTube video about the copywriting profession, the types of texts they write, the types of copywriting, and how much you can earn from writing texts on our portal.
What Professional and Personal Skills Should a Copywriter Have?
To fulfill their duties, a copywriter needs professional skills:
- Absolute literacy – must have a perfect command of grammar, spelling, and punctuation, as well as the stylistics of the language in which the texts will be written.
- Ability to find the necessary information and verify its reliability.
- Capability to systematize material and analyze data.
- Knowledge of marketing and SEO.
A copywriter should be a confident computer and Internet user and possess fast typing skills to quickly complete client tasks.
Among personal skills, the main ones are:
- Creativity – must write headlines, subheadings, and texts that stand out against competitors.
- Broad outlook – texts are ordered on various topics.
- Responsibility – it is important to prepare content that fully meets all client requirements and deliver it on time.
Where Can a Copywriter Work and What Are the Career Prospects?
Copywriters can choose from the following job options:
- At a copywriting agency. Suitable for those who can quickly switch to a new task that differs significantly from the previous one. One day, the author may describe product cards, and the next, they need to write a press release or informational text about an art exhibition opening.
- In-house for a company. Large online stores, industrial enterprises, and other organizations have an in-house copywriter. They create content for the website, blog, email newsletters, brochures, etc. To do this, one must thoroughly study the company’s products and services.
- Freelance. A copywriter can work through freelance platforms or have regular clients.
In an agency or company, you can work from the office or remotely. Career growth for a copywriter can lead to the position of content department manager.
Conclusion
A copywriter is a promising creative profession. It is suitable for those who love to write, can handle large amounts of information, and can systematize and summarize. You can specialize in rewriting, copywriting, or SEO copywriting or master all areas and become a versatile specialist.
FAQ About Copywriters
A copywriter is a specialist in writing unique texts for advertising, presentation, and informational purposes to promote specific brands, products, and services.
You can learn to be a copywriter through courses, training, webinars, etc. No higher education institution offers a degree specifically in copywriting.
Yes, copywriting is a demanded profession. Every company and many entrepreneurs have a website and maintain social media pages, so there is a high demand for quality content to promote products, services, and brands, and this demand is expected to grow in the future.
